For a lot of us working folk, spam is consumed on the daily. Whether it be on the breakfast table served with a side of eggs and hash, or dished out all over your personal and work emails. Email spam has been trying to get our attention since the late 20th century, and has become a main area of focus for a lot of huge companies throughout the years.
In recent years, you may have noticed those pesky spam emails less and less. Which is great! They have been shoved into a folder that lives and collects dust on your inbox menu and now you don’t even have to think about it.
Remember spam? Maybe you haven’t seen it in a while, at least not like you used to; email providers like Google, Yahoo and Microsoft have mostly succeeded in filtering out junk from our inboxes.John Herrman, The New York Times – @jwherrman
But is the traditional definition of email spam a thing of the past? Have companies like Google and Microsoft done such a good job eliminating spam in your inbox, that there is a new strain of this evil force that is immune?
Nowadays, whenever I purchase something off of, let’s say, the Levi’s website; They alert me that I could get 10% off my purchase by signing up for their newsletter. Sweet! Count me in. But what exactly did I just sign up for? Sure I enjoy the occasional promo code for 10-20% off or holiday sales during the few times a year I make a jeans purchase, but why am I getting emails from this company almost every other day about promotions or company history or something I don’t really care much for? I don’t need all of these emails. The volume is overbearing! And I’m not pinning this all on Levi’s by any means. For a lot of consumer purchases made online, companies sneak in some sort of fine print during the purchasing stage allowing them to send us emails. Even when I knowingly accept these newsletters or terms of agreement, I didn’t realize they would be bombarding me with non-stop promotions. So technically, by the traditional definition of spam, these emails aren’t “unsolicited”. Although, they are still “unwanted”.
Above is a perfect example. Kristen was spammed with multiple unwanted product emails over a short amount of days from the same company.
So now it seems there are two forms of spam that we have to deal with on the daily; the ones that are weeded out and tucked away in our spam folder, and the ones that overload our inboxes because of our purchases and interests.
Companies like Memo are now helping consumers sift these out, giving the people the power to be in control of what companies are allowed to send us, and even when! The email inbox, a place where we spend a lot of our daily hours in, shouldn’t be cluttered by unwanted email, and shouldn’t be an unorganized mess.
If you’re interested in getting early access to Memo to help us test, iterate and provide real user feedback so that we build something you’ll truly love and trust, we welcome you with open 🤗
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