Nowadays it seems like whenever I check my email, regardless of the day or time, I find myself sifting through a large number of emails. I mean don’t get me wrong, some of these emails are ones that I want. However, some are not. At this point, it just feels like the norm. Is this something that happens to you too?
Throughout the years, the pain point of a crowded inbox has burdened people. Whether it be spam (unwanted, unsolicited email) or excessive volume (too many emails). All of this can lead to clutter and an unorganized inbox. Every single morning, deleting emails that look the same as the day before or ones I swear I have unsubscribed from.
Luckily, Memo has the solution ❤️❤️
It’s called permissions-based email and messaging. Permissions-based email and messaging gives the recipient power to decide who can or cannot send them content. It means that the recipient can control who, how, and when they want these emails and messages. These innovative communication features allow you to take back your inbox and rid the pesky volume and spam issues, providing you an organized inbox filled with content you want to see. So let’s take a deeper dive into how this works!
Take control of who can contact you
Currently, with traditional email and messaging, anyone who has your email address, phone number, or username can send you content. Some of the unwanted content might even end up in your spam folder if you’re lucky. However, the remainder ends up in your beloved inbox which you maintain almost daily (for some of you, daily). Your inbox becomes cluttered with individual emails and messages, creating a chaotic mass of line items.
With permission-based communications, you get to decide if a sender’s emails and messages end up in your inbox!
Marketing emails can clog your email pipes
Let’s say you want to subscribe to Pottery Barn’s newsletter to receive promotions and new product announcements (I absolutely love their goods by the way). With a traditional email service, you’d give Pottery Barn your email address and then start receiving their marketing emails within a day or so. With Memo, you’d give Pottery Barn your email address, but before their emails start flowing your way, you’ll first get a conversation request.
Think of this as an internal “subscribe” button in which you are truly in control. By accepting PB’s conversation request (Join), you’ll start receiving their marketing emails. By denying it (Dismiss), their content won’t hit your inbox!
Now, let’s say Pottery Barn decides to send you 3 emails all in the same day (maybe one is a 20% off coupon, one is about COVID-19, and another is about their current shipping delays) and you think it’s too much. You can unsubscribe and pray to the furniture gods these emails will stop (often they do until a noob marketing intern gets a hold of an old list) or you can dismiss the current conversation you have with PB and the emails will stop until you say otherwise (i.e. re-join the conversation). You’re in control, not PB (or any other sender).
No Bob, I don’t want to give you my savings
Picture a scenario where you’ve registered to vote in the upcoming presidential election. You provided them with your email address (i.e. firstname.lastname@example.org). Four weeks later you start receiving emails from numerous candidates without your consent. Then you start receiving emails from supporters of those candidates. Again, without your consent. You unsubscribe from them, but your unsubscribes are ignored… repeatedly 😡
Had you used your Memo email address (i.e. email@example.com), you would have received a conversation request and been able to dismiss it immediately, blocking the unsolicited emails right from the start. Or, you could have accepted conversation requests from candidates that you supported and started digesting their content. You can have more confidence in sharing your Memo email address knowing that Memo puts you in control of the content you want to receive.
Hi Amy, I never got your email…
You may ask, “why don’t I just send unwanted emails to spam?”. Spam filters are convenient and have helped protect your inbox for many years, but you deserve better. With spam filters, your email service provider (ESP) has to determine if new emails meet certain criteria to move to your spam folder (i.e. subject line, sender information, blacklists, does it match previous emails you’ve marked as spam, etc). Your ESP is in control. How often has an email gone to your spam folder when it wasn’t actually spam? A lot, right? Memo doesn’t have spam so you can have 100% confidence that the emails you want will arrive in your inbox and the ones you don’t, won’t 😊Traditional email & messaging is a thing of the past. Memo is changing the game with permissions-based email and messaging 🚀 Click To Tweet
The beginning of something better
With permission-based communications, there are so many opportunities that can give inbox control back to the user. This is just a glimpse of what we have in store with Memo. We have been operating our daily email and messaging the same way for so long, and no one has challenged it. We, as a society, have instead grown to accept it. This new way of communication can, and will, change how traditional email and messaging is done.
If you’re interested in getting early access to Memo to help us test, iterate and provide real user feedback so that we build something you’ll truly love and trust, we welcome you with open 🤗
If any of the information in this article is inaccurate or you have a copyright complaint, please email firstname.lastname@example.org.